Make Better Wine

The core of my passion. The wines I produce are site driven and each fermentation is tailored to get the best of what is available from each vineyard I work with. Precision winemaking means making every decision right from the day we pick until the day we bottle.  Utilizing intuition, sensory and data/analytics to make every decision count every step of the way.

Understanding your cash situation, COGS, and operational expenses is imperative. When I started I made a lot of errors and had setbacks simply by not knowing the right people, places and protocols.  Let me help you by avoiding some of the mistakes that can bury a brand. Avoid cash burn with a good plan and better execution.

This is a capital intense game and your investment need to be focused. Success requires a great strategy, consistent effort and a little luck. Clearly defining your brand's mission, pricing, and what segment of the market you are competing in is the first step in creating your strategy.  DTC vs. distribution; varietal set and style, price point, target market volume, etc. Defining your ethos and creating deep connections is imperative.

I have experience in several segments of the market and have established connections with some of the most respected growers and vineyard managers in CA and beyond. I also have experience buying and selling bulk wine at high volume and in the luxury sector. Whether you are looking to make boxed Rose or the next great Cabernet Sauvignon from Oakville I can help secure the right materials.